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practice area home products experience and expertise

Practice Areas

We Know The Industry. More Importantly, We Know What Works.

Every great product deserves an even better plan. Developing and executing that plan is our strength. We study industry trends. We know how to work with dealers and distributors. And we know how to meet the challenges of building brands that build consumer demand.

Solving Complex Brand Equations

In our work for Roppe Flooring, we developed a comprehensive brand architecture that uniquely positioned multiple brands owned by a single company.

Securing Earned Media Coverage

By orchestrating dual trade and consumer public relations campaigns for Therma-Tru, we built awareness and continuity across all audience segments.

Owning the Trade Show Experience

It takes more than a carefully crafted booth. It takes a coordinated experiential approach that includes strategy, design, production and promotion.

Redefining Co-Op and Promotional Programs

We created a Certified Energy Expert program for Owens Corning that built loyalty among the industry’s most elite installers and drove business for the brand.

Caterpillar Home & Outdoor Logo
Clopay Logo
Fypon Logo
GenFlex Logo
Lay-Z-Boy Logo
Meridian Brick Logo
Owens Corning Logo
Rain Bird Logo
Rubbermaid Logo
Style Crest Logo
Therma-Tru Logo
Shannon Specialty Floors Logo
Wilsonart Logo
Belden Brick Logo