OHIO LIQUOR | Boost Your Spirits IQ
From OHL-Who?
to OHLQ.
From OHL-Who?
to OHLQ.
When Hart began working with Ohio Liquor, very few people knew what OHLQ was or what they did. Hart developed in-store, broadcast and social media experiences that delivered engaging and educational content. Our mission was to increase awareness and consideration of OHLQ, drive traffic to the website and develop a strategy to get people to drink better, not more. In other words, we wanted them to “Boost their spirits IQ.” The results: “Ohioans bought less liquor in 2022 by volume, but dollar sales were up thanks to a continued thirst for premium products.” – Columbus Business First, 2/17/23
When Hart began working with Ohio Liquor, very few people knew what OHLQ was or what they did. Hart developed in-store, broadcast and social media experiences that delivered engaging and educational content. Our mission was to increase awareness and consideration of OHLQ, drive traffic to the website and develop a strategy to get people to drink better, not more. In other words, we wanted them to “Boost their spirits IQ.” The results: “Ohioans bought less liquor in 2022 by volume, but dollar sales were up thanks to a continued thirst for premium products.” – Columbus Business First, 2/17/23
Consumer Research
Brand Strategy + Positioning
Advertising
Public Relations
Social Media
Data Strategy + Analytics
Measurement Frameworks
BRANDED EXPERIENCES
AS CRAFTED
AS THESE COCKTAILS.
We used our in-house studio to shoot and edit engaging recipe videos. (Who doesn’t love a good slow-mo citrus squeeze?) These were used across social media and on OHLQ.com to continuously inspire and elevate at-home mixologists.
![](https://www.hartinc.com/wp-content/uploads/2024/02/OHLQ-Gallery-Desktop.png)
![](https://www.hartinc.com/wp-content/uploads/2024/02/OHLQ-Gallery-Mobile.png)
INCREASED AWARENESS, I.E. “OHHH, OHLQ.”
90%
Increase in
Traffic
1.9M
New Users
![](https://www.hartinc.com/wp-content/uploads/2024/02/Hart_CaseStudyResults_Graphic%402x.png)
SHAKEN. STIRRED. INFORMED.
We leveraged paid social media to educate, inspire and inform. Of course, all executions drove people to OHLQ.com—the resource for all things high-proof spirits.