OHLQ LIQUOR | Boost Your Spirits IQ

From OHL-Who?
to OHLQ.

From OHL-Who?
to OHLQ.

When Hart began working with Ohio Liquor, very few people knew what OHLQ was or what they did. For the brand relaunch, Hart developed in-store, broadcast and social media experiences that delivered engaging and educational content. Our mission was to increase awareness and consideration of OHLQ, drive traffic to the website and develop a strategy to get people to drink better, not more. In other words, we wanted them to “Boost their spirits IQ.” The results: “Ohioans bought less liquor in 2022 by volume, but dollar sales were up thanks to a continued thirst for premium products.” – Columbus Business First, 2/17/23

When Hart began working with Ohio Liquor, very few people knew what OHLQ was or what they did. For the brand relaunch, Hart developed in-store, broadcast and social media experiences that delivered engaging and educational content. Our mission was to increase awareness and consideration of OHLQ, drive traffic to the website and develop a strategy to get people to drink better, not more. In other words, we wanted them to “Boost their spirits IQ.” The results: “Ohioans bought less liquor in 2022 by volume, but dollar sales were up thanks to a continued thirst for premium products.” – Columbus Business First, 2/17/23

SHAKEN. STIRRED. INFORMED.

We leveraged paid social media to educate, inspire and inform. Of course, all executions drove people to OHLQ.com—the resource for all things high-proof spirits.

BRANDED EXPERIENCES
AS CRAFTED
AS THESE COCKTAILS.

We used our in-house studio to shoot and edit engaging recipe videos. (Who doesn’t love a good slow-mo citrus squeeze?) These were used across social media and on OHLQ.com to continuously inspire and elevate at-home mixologists.

INCREASED AWARENESS, I.E. “OHHH, OHLQ.”

90%

Increase in
Traffic

1.9M

New Users