PROMEDICA TOLEDO HOSPITAL | Still Ahead of Our Time
From a hospital in a house to a household name.
From a hospital in a house to a household name.
Toledo Hospital was established in 1874 and eventually became the first hospital in the ProMedica healthcare system. In 2024, to celebrate their 150th anniversary, we highlighted the caregiving connections the hospital has created across generations. We aimed to strengthen the hospital’s emotional bond with the community by looking back on 150 years’ worth of life-changing moments and ensuring them we’re not going anywhere but forward.
Toledo Hospital was established in 1874 and eventually became the first hospital in the ProMedica healthcare system. In 2024, to celebrate their 150th anniversary, we highlighted the caregiving connections the hospital has created across generations. We aimed to strengthen the hospital’s emotional bond with the community by looking back on 150 years’ worth of life-changing moments and ensuring them we’re not going anywhere but forward.
Consumer Research
Brand Strategy + Positioning
Advertising
Public Relations
Social Media
Data Strategy + Analytics
Measurement Frameworks
