Our long-time partner Certified Angus Beef Brand^®, shared that the price of beef had gone up, and its roast sales were going down. While many agencies would have simply crafted an ad campaign, Hart dug a little deeper. Our intuition told us it wasn’t just higher prices causing the lower sales. We did the research, and it turns out it was a lack of generational knowledge. It’s less common for grandma to pass down a cooking lesson these days. So we came up with a modern solution: the Roast Perfect app. It amassed more than 40,000 downloads in six weeks, becoming #3 on the App Store Food & Drink Category. The Roast Perfect app encouraged family get-togethers and changed the trajectory of roast sales by inspiring people to master the art of roasting.

Our long-time partner Certified Angus Beef Brand^®, shared that the price of beef had gone up, and its roast sales were going down. While many agencies would have simply crafted an ad campaign, Hart dug a little deeper. Our intuition told us it wasn’t just higher prices causing the lower sales. We did the research, and it turns out it was a lack of generational knowledge. It’s less common for grandma to pass down a cooking lesson these days. So we came up with a modern solution: the Roast Perfect app. It amassed more than 40,000 downloads in six weeks, becoming #3 on the App Store Food & Drink Category. The Roast Perfect app encouraged family get-togethers and changed the trajectory of roast sales by inspiring people to master the art of roasting.