OHIO LIQUOR | We’ve gone Irish. So should you.
From “Cheers!” to “Sláinte!”
From “Cheers!” to “Sláinte!”
Ohio Liquor (OHLQ) controls distribution of high-proof liquor across Ohio. To celebrate the largest-ever curated collection of Irish spirits to Ohio for St. Patrick’s Day, we brought some Irish wit into play and temporarily renamed OHLQ to O’HLQ for the month of March. This temporary brand transformation affected each and every place the brand showed up from the website to social to in-store and more.
Ohio Liquor (OHLQ) controls distribution of high-proof liquor across Ohio. To celebrate the largest-ever curated collection of Irish spirits to Ohio for St. Patrick’s Day, we brought some Irish wit into play and temporarily renamed OHLQ to O’HLQ for the month of March. This temporary brand transformation affected each and every place the brand showed up from the website to social to in-store and more.
Consumer Research
Brand Strategy + Positioning
Advertising
Content
Design
Video + Photography Production
Branded Environment
Public Relations
Social Media
Influencer Marketing
Data Strategy + Analytics
Measurement Frameworks
Media Planning + Buying
IRISH STORIES CAN BE DISTILLED, TOO.
We conducted in-depth interviews with Irish distillers then told those stories in words and pictures both on social and in a brochure.
OHIOANS EMBRACED THE IRISH SPIRIT(S).
55M
Impressions
+246%
Increase In Social Engagement
99%
Positive or Neutral Sentiment
A NEW BOUNTY FROM THE OLD COUNTRY.
We kicked things off with Irish Cask and Craft events around Ohio. Irish distillers brought their best and attendees had a blast.