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Case Studies

01

Certified Angus Beef^® Brand

Rebranding Campaign

Our charge from Certified Angus Beef^® brand was to increase its relevance and differentiation to drive preference for the brand. We had history on our side. Certified Angus Beef^® brand was created in 1978 for breeding and marketing a superior brand of beef.

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caterpillar generator and man with nailgun

02

Caterpillar

New Product Launch

For industry pros, we knew the Caterpillar name was synonymous with toughness and reliability. But to successfully launch a new Cat Home & Outdoor Power product to the consumer audience, we needed to learn what consumers knew or, more importantly, what they thought about the Caterpillar brand.

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promedica boy playing baseball

03

ProMedica

Integrated Campaign

While it was necessary to leverage ProMedica’s top-of-mind brand, a sub-brand needed to be developed to complement the retail approach, positioning ProMedica as the new standard in urgent care.

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04

ProMedica

Bariatrics Campaign

The decision journey of a bariatric surgery patient can last a year or longer. So we knew our approach to messaging would be critical to the success of this campaign, designed to increase interest in ProMedica’s weight-loss solutions, including bariatric surgery.

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05

SWACCA

Building Brand Awareness

SWACCA needed a voice. Not a voice of defiance or dissatisfaction, but a voice of promise. A promise that would go far beyond providing good reasons for hiring an experienced contractor.

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Documentary Series

Holiday Campaign

Name Branding
Website Design

Collage of kids and science

Imagination Station

Social Campaign

Certified Angus Beef^® brand

App Design

We brought all of the attributes of America’s best ranchers to life in an app design that actively engaged consumers with the brand in the place where it would have the most impact. In their kitchens.

Rancher Looking at Cattle Field

Photograph of beautiful Toledo

Destination Toledo

#THISISTOLEDO
Campaign

Princess at Castle Window

Integrated Campaign

The Letter title featured over a Caterpillar construction site

A bus with the lottery advertisements displayed

Roaring Cash Campaign

Neighborhoods
Campaign

Have a cowboy
kind of day campaign

International Spy Museum

Multimedia social campaign

Road less traveled

Chevy Chase Trust

Thematic Investing

Rare Moments, Done Well

Certified Angus Beef^® brand

Work