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Case Studies

Certified Angus Beef^® Brand

Rebranding Campaign

Our charge from Certified Angus Beef^® brand was to increase its relevance and differentiation to drive preference for the brand. We had history on our side. Certified Angus Beef^® brand was created in 1978 for breeding and marketing a superior brand of beef.

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Caterpillar

New Product Launch

For industry pros, we knew the Caterpillar name was synonymous with toughness and reliability. But to successfully launch a new Cat Home & Outdoor Power product to the consumer audience, we needed to learn what consumers knew or, more importantly, what they thought about the Caterpillar brand.

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ProMedica

Integrated Campaign

While it was necessary to leverage ProMedica’s top-of-mind brand, a sub-brand needed to be developed to complement the retail approach, positioning ProMedica as the new standard in urgent care.

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ProMedica

Bariatrics Campaign

The decision journey of a bariatric surgery patient can last a year or longer. So we knew our approach to messaging would be critical to the success of this campaign, designed to increase interest in ProMedica’s weight-loss solutions, including bariatric surgery.

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SWACCA

Building Brand Awareness

SWACCA needed a voice. Not a voice of defiance or dissatisfaction, but a voice of promise. A promise that would go far beyond providing good reasons for hiring an experienced contractor.

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ProMedica

Integrated Campaign

Hart was charged with crafting a branding campaign that would drive awareness and loyalty to the whole system, not just the hospitals or primary care providers.

Buckeye
Nutrition

Branding & Packaging Design

Kahiki

Video Series

Certified Angus Beef^® brand

Brand Video

Hylant

Branding & Website

Ohio
Lottery

Integrated Campaign

ProMedica Jobst Vascular Institute

INTEGRATED CAMPAIGN

BGSU Athletics

Video Series

We gave the Falcons wings. And in the process, we gave them the competitive edge they needed to increase awareness, attract fans and sell tickets to the university’s revenue sports.

La-Z-Boy

Annual Reports

AAF Toledo

Event Campaign

Owens Community College

Online Video Campaign

FRAM

Website

Therma-Tru

Video Series

Certified Angus Beef^® brand

App Design

We brought all of the attributes of America’s best ranchers to life in an app design that actively engaged consumers with the brand in the place where it would have the most impact. In their kitchens.