We view content marketing as a tool that works on a number of levels and for a number of reasons. What separates our approach is the careful planning and implementation we bring to the discipline. Like everything at Hart, it starts with a solid strategy designed to generate, capture and nurture leads. We only share relevant information. And as a result, the audience becomes engaged in the sharing process. It’s an effective tool because it delivers the right message to the right people at the right time. Then once the connection is made, we optimize our efforts through every stage of the process, from planning through analysis.