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Hart was charged with helping The Trust Company establish a new brand identity that would ultimately reposition them as the wealth management firm for a new generation.
The foundational work began with extensive research including interviews with key stakeholders. Leveraging the resulting key insights, we crafted a brand strategy illustrated in a brand map and house, and created brand standards. These strategic elements guided every step of our creative process and ultimately led us to produce a family of cohesive brand assets – a new name, logo, website and various templates, collateral and advertising – to carry the new identity forward internally and externally.