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Therma-Tru had a classic marketing challenge: low awareness of the brand itself. And its commitment to quality and innovation. Therma-Tru had a story to tell. It was our job to tell it in a compelling way.
The strategy centered on the idea of elevating the front door in consumers’ minds. It’s more than just another part of the house. It welcomes guests. Creates first impressions. And can play a role in transforming a house into a home. We told this story with a series of videos that offered viewers a different perspective on what a front door actually means to the people who live behind it. The videos were targeted to key audiences, including retail partners, through national TV spots as well as digital and social media exposure.