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Have a Cowboy Kinda Day.

Roy Rogers came to us in search of a transformation. They wanted us to help them make a legacy brand appealing to a new generation without losing its heritage connection to Baby Boomers.

The “Have a Cowboy Kinda Day” campaign was crafted. A friendly brand voice that resonated across radio, social, OOH and in-store promotions bridged the gap between the two audiences. It formed a connective tissue for Roy Rogers that’s still going strong today.