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Health Care Stories

Amidst the Covid-19 pandemic, ProMedica asked us to help reposition them as the authoritative voice on current SDOH inequality as the country grappled with new health care disparities.

We produced a series of thought-provoking and emotional documentary-style videos showcasing the brand’s impact on real people and communities.


Increasein favorability


Increasein purchase intent


Lift in consumers’ association of ProMedica with care and trust