While ProMedica had developed a comprehensive healthcare system across northwest Ohio and southeast Michigan, audiences had little awareness of this integrated network or how it had become a catalyst for seamless and superior care.
Audiences knew the ProMedica brand, but they didn’t grasp the power of ProMedica's network. Our job was to communicate the advantages of a system-based approach in which continuity of care, collaboration and information-sharing generate better patient outcomes. The Well Connected campaign was designed to connect with multiple audiences in markets both large and small. Post-campaign research indicated 61% of respondents specifically understood the benefits of receiving care within a coordinated system.