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Boost Your
Spirits IQ
Spirits IQ
With a newly redesigned website about to go live, OHLQ needed to drive awareness of the brand, as well as the features and functionality of the website to create interest and drive traffic.
We developed a cross-channel initiative, “Boost Your Spirits IQ,” embodying the resourceful nature of the brand by introducing a witty spokesperson. Each execution creatively shined a light on responsibility, education and inspiration for consumers, and the new website’s enhanced user experience.
100k
Clicksto the website
20%
Liftin brand recall in the first six weeks of the campaign