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As the 2021 holiday season approached, OHLQ tasked us with helping the brand provide value to consumers and support retail stories in a unique and fun way.
We focused on “Making Spirits Bright.” Literally. By extending the “Boost Your Spirits IQ” website relaunch campaign and featuring our spokesperson, we created a theme that was equal parts inspiration and education. The creative highlighted key brand priorities like home mixology, gift ideas, baking with spirits, responsible consumption and more!
520%
Increasein YOY engagement on social during the month of December
55 M
Impressionsin media delivered over the season