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As the 2021 holiday season approached, OHLQ tasked us with helping the brand provide value to consumers and support retail stories in a unique and fun way.
We focused on “Making Spirits Bright.” Literally. By extending the “Boost Your Spirits IQ” website relaunch campaign and featuring our spokesperson, we created a theme that was equal parts inspiration and education. The creative highlighted key brand priorities like home mixology, gift ideas, baking with spirits, responsible consumption and more!
Increasein YOY engagement on social during the month of December
Impressionsin media delivered over the season