With a new Hart-created brand refresh in place, the time had come for Kahiki to reach out to millennial moms in search of healthy and convenient meal solutions.
We knew the ingredients behind Kahiki’s creations were important to moms and the key to our story. We also knew that moms turn to social media when looking to find and share ideas. Riding that trend in social media, we put the ingredients on display in a series of high-energy, visually captivating stop-motion digital videos that promoted meal ideas while highlighting the brand’s bold flavors and natural ingredients. The message to moms was clear. Kahiki is about more that making a meal. It’s about stirring the senses.