Knowing talent drives the fashion world and knowing the fashion industry resides in New York and LA, how in the world would Justice attract high-end talent to its home in Reynoldsburg, Ohio?
Great question. Finding the answer began with an in-depth research initiative to better understand the unique culture, advantages and benefits of embarking on a career with Justice. We interviewed current employees. We conducted an analysis of competitive retailers. And we immersed ourselves in the Justice workplace and culture. What we learned translated into a new digital experience that effectively positioned Justice as the employer of choice for true fashion talent.