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With all forms of competition encroaching from all angles, Hylant’s true strengths were getting lost in a crowd of confusion. They needed a way to rise above the noise.
We began by going back to the basics. Qualitative research among customers and prospects indicated Hylant’s commitment to know their clients’ business better than they know it themselves was unique within the current competitive set. While others were trying to win business, Hylant was busy earning it. That message was on full display in a new brand campaign that accurately positioned Hylant not only as who they truly are, but also as the gold standard within the insurance services industry.