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Chevy Chase Trust
Thematic Investing
Thematic Investing
Chevy Chase Trust asked us to help them shine a light on thematic investing – a progressive approach to a common Wall Street practice – and do so in an interesting way.
We applied a unique “unadvertising” approach through print and TV that highlighted this form of investment’s ability to anticipate where the world is going rather than where it’s been. Audiences were able to look at investing through an entirely new lens.