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Outdated brand components created a disconnect between BUCKEYE Nutrition and its audiences. With brand research as a guide, Hart was tasked with developing a new visual experience for the brand.
We started by developing brand standards that set a visual tone for the story that would ultimately be told. The story of the culture that surrounds the horse-care community. BUCKEYE Nutrition understands the culture because they live it every day. In their values as a company. And in the quality of their products. The story was reflected in new brand photography, a print advertising campaign and a new product packaging system.