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The Falcons were facing serious competition. And not just the competition on the field, the court and the ice. They were also competing for consumer entertainment dollars. Hart accepted the challenge of placing Bowling Green athletics in the consideration set and ran with it.
We created a series of television spots that carefully blended the rich tradition of BGSU athletics with a contemporary graphic approach that gave the Falcons wings. Football, basketball and hockey were highlighted in the spots, which featured current student athletes. Their energy and competitive spirit drove the message forward. Our goal was to convey the excitement and drama inherent in college athletics and encourage viewers to feel the energy of BGSU sports where it’s most rewarding – from the stands.