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Telehealth

PATIENTS ARE DEMANDING TELEHEALTH NOW. GROW WITH OUR EXPERTISE.

With recent consumer behaviors evolving more rapidly than ever as a result of the ongoing pandemic, telehealth usage is on the rise and has, in fact, gone mainstream. This brings continued communications challenges to your organization.

Education is a larger barrier to adoption than awareness. Consumers are generally aware of telehealth’s existence, but many don’t know which services are available to them or understand when, where and how to use them.
Telehealth will bring both new target customers and new competitors into your “service area.” Virtual care presents an opportunity to serve consumers outside your usual geographic footprint; it also means you’ll be fending off new competitors in your home market.
There’s no going back. The coronavirus jump-started utilization of telehealth services, but all data indicates this is much larger than a trend; it’s a permanent shift in the way many consumers engage with the healthcare system.

We’ve been introducing consumers to telehealth and driving utilization since well before COVID-19. With the resulting insights, our team can help you rapidly launch your own program or leverage an existing one to build deeper patient relationships.

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Relevant Work

TELEHEALTH

ProMedica OnDemand

VIDEO // TV

With the goal of growing patient volume for their OnDemand service, ProMedica approached Hart with a few communication challenges. First, to create awareness of their telehealth service and educate patients on the service and its benefits. Then, to demonstrate its convenience and legitimacy to drive content engagement and OnDemand visits. Our team approached the initiative with solutions that elevated three key service attributes: access, convenience and timeliness.

ProMedica

OUTDOOR

Mercy Health

PRINT // FLYERS

Mercy Health was preparing to launch a new telehealth program within Mercy Health Physician Partners, the aligned physician group of the hospital system. Not only would the program roll out within the West Michigan health system, but it would also be used across various Trinity Health hospitals nationwide. Hart worked with Mercy Health and Trinity to develop the launch strategy, which included the name and logo for the initiative, as well as print and digital collateral materials for the initial West Michigan launch.

Lima Memorial Health System

VIDEO // COMMUNITY

As schools closed and businesses shut doors, LMHS wanted to assure the community they were well prepared for a pandemic and to be a trusted resource for COVID-19 information critical to their community. Their existing Great Care brand aligned with goal messaging and provided a familiar and comforting campaign base. The :30 TV spot utilized both existing and stock footage and shared the robust limamemorial.org/covid19 web site and was placed primarily during news programming to effectively reach consumers as they were seeking COVID-19 information.

ProMedica

DIGITAL // INSTAGRAM

As schools closed and businesses shut doors, LMHS wanted to assure the community they were well prepared for a pandemic and to be a trusted resource for COVID-19 information critical to their region. Lima's existing Great Care brand aligned with goal messaging and provided a familiar and comforting campaign base. The :30 TV spot utilized both existing and stock footage and shared the robust limamemorial.org/covid19 website and was placed primarily during news programming to effectively reach consumers as they were seeking COVID-19 information.

HEAR FROM OUR EXPERTS

MARC PAULENICH - COO | SVP, STRATEGY

THE TELEHEALTH REALITY & YOUR OPPORTUNITY

Telehealth is just one more critical touchpoint with your consumers, and as such, another opportunity to confirm or negate the brand’s promise in their eyes.

Read the Article