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female doctor conducting a telehealth consultation on her computer with a female patient

PATIENTS ARE DEMANDING TELEHEALTH NOW. GROW WITH OUR EXPERTISE.

With recent consumer behaviors evolving more rapidly than ever as a result of the ongoing pandemic, telehealth usage is on the rise and has, in fact, gone mainstream. This brings continued communications challenges to your organization.

  • Education is a larger barrier to adoption than awareness. Consumers are generally aware of telehealth’s existence, but many don’t know which services are available to them or understand when, where and how to use them.
  • Telehealth will bring both new target customers and new competitors into your “service area.” Virtual care presents an opportunity to serve consumers outside your usual geographic footprint; it also means you’ll be fending off new competitors in your home market.
  • There’s no going back. The coronavirus jump-started utilization of telehealth services, but all data indicates this is much larger than a trend; it’s a permanent shift in the way many consumers engage with the healthcare system.

We’ve been introducing consumers to telehealth and driving utilization since well before COVID-19. With the resulting insights, our team can help you rapidly launch your own program or leverage an existing one to build deeper patient relationships.

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HEAR FROM OUR EXPERTS

 MARC PAULENICH - COO | SVP, STRATEGY

MARC PAULENICH - COO | SVP, STRATEGY

THE TELEHEALTH REALITY & YOUR OPPORTUNITY

Telehealth is just one more critical touchpoint with your consumers, and as such, another opportunity to confirm or negate the brand’s promise in their eyes.

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