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Content marketing is more important than ever, as brands find new, efficient ways to connect with their customers, whose behavior have recently and rapidly shifted. To make a connection that drives results, both the content and the channels need to be relevant. This kit will help you assess your efforts- from content strategy to the daily tasks, with a quick check to ensure you’re on the right track.
The current global crisis presents a massive opportunity for human resources leaders – now, more than ever – to consider and fight for the well-being of their people. Do remote employees have the right tools to be collaborative, communicative and productive? Are the right table stakes in place for them to feel connected, inspired and “happy” during this crisis? Grab our guide to find out.
While we recognize this is a challenging time for brands, we also believe that, now more than ever, marketers have an incredible opportunity to build brand trust through informing, guiding and supporting consumers as they navigate a world of great uncertainty and change. Hart strategists are here to provide you with real-time perspective and helpful tips for unsettling times like these.
Your brand’s reputation is everything. Yet respected brands make one misstep and suddenly they’re victims of cancel culture. As cancel culture shows no signs of fading in 2020, we’ve crafted this tip sheet with three ways to protect your brand from becoming its next victim.
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Today, the consumerization of healthcare is driving major disruption to one of the world’s largest industries, identifiable in the examination of several emerging trends. Address the challenges and implications that accompany Consumerism in Healthcare with the help of this Guide.
With evolving social platforms and channels, and a public caught up in heated current events, getting your messages through may take like running the gauntlet. Maybe a second look at the tactics and strategies planned to drive minds and hearts in 2020 would be wise.