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While we recognize this is a challenging time for brands, we also believe that, now more than ever, marketers have an incredible opportunity to build brand trust through informing, guiding and supporting consumers as they navigate a world of great uncertainty and change. Hart strategists are here to provide you with real-time perspective and helpful tips for unsettling times like these.
Your brand’s reputation is everything. Yet respected brands make one misstep and suddenly they’re victims of cancel culture. As cancel culture shows no signs of fading in 2020, we’ve crafted this tip sheet with three ways to protect your brand from becoming its next victim.
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Today, the consumerization of healthcare is driving major disruption to one of the world’s largest industries, identifiable in the examination of several emerging trends. Address the challenges and implications that accompany Consumerism in Healthcare with the help of this Guide.
With evolving social platforms and channels, and a public caught up in heated current events, getting your messages through may take like running the gauntlet. Maybe a second look at the tactics and strategies planned to drive minds and hearts in 2020 would be wise.