practice area food experience and expertice

The Average Consumer Thinks About Food 226 Times A Day. We’re Above Average.

If there’s a more competitive industry in which to build a brand, you’ll have to tell us which industry that is. Building a food brand leaves no margin for error. And every challenge requires a laser-sharp response.

Producing Impactful Digital Tools

The Roast Perfect app for Certified Angus Beef® products drove both brand preference and roast sales. It also broke download records in the process, reaching #3 on iTunes.

Discovering the Why Behind the Buy

Our qualitative research with busy moms yielded valuable data that enabled us to define how the buying journey varied for specific products.

Getting Noticed on Crowded Shelves

Our work for Kahiki helped transition a local icon into a targeted national brand as distribution and sales grew across the country.

Developing Personas to Drive Content Marketing

We created detailed audience personas that informed our strategic thinking, creative direction and media planning for the reintroduction of Certified Angus Beef® brand.

Experience
Certified Angus Beef Brand Logo
Dei Fratelli Logo
Hickory Farms Logo
Honey Baked Ham Logo
Kahiki Logo
Toby Keith's Dream Walkin' Farms Logo
Tony Packo's Logo
Velvet Ice Cream Logo