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Columbus, OH

43212

Decoration
Casey Null – Senior Strategist

It’s no secret: older homeowners are driving today’s home improvement market. A recent study by the Joint Center for Housing Studies at Harvard University revealed that households 55 and older account for half of all current home improvement spending. And as this audience ages into their 70s and 8...

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Decoration
Casey Null – Senior Strategist

Here at Hart, we’re lucky to work with a wide variety of brands. We study and analyze consumer behavior and trends, putting that knowledge to use for our clients. It’s what drives our strategic leadership and defines the specialties within which we operate as an agency.

One of those specialities i...

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Post it notes with writing on themDecoration
Brian Newberry – VP, Brand Leadership

There has been a seismic shift in channel planning for the home products category. Channel planning once consisted of mapping media and messages to specific touchpoints on a linear buying journey. The marketer’s role was to guide the customer through each stage and channel.

However, changes in con...

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Construction workers at drafting boardDecoration
Brian Newberry – VP, Brand Leadership

How short-handed industries are taking the long view.

A 2015 survey by the Associated General Contractors of America revealed that nearly 80% of construction businesses are having a hard time finding qualified skilled labor. Older generations of craftsmen are aging out of the workforce, and younge...

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Video CameraDecoration
Sean Rodman – VP, Creative Director

Video as an advertising tool has been around for nearly 80 years. The very first TV commercial for Bulova Watch Company, which was 10 seconds long and ran during a Brooklyn Dodgers game in 1941, stated simply, “America runs on Bulova time.”

Eight decades later, video remains the single most dynami...

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