What exactly is the retailization of health care?

September 14, 2015 - Health Care - Tiffany Vogel - Senior Copywriter

Since World War II, health care has predominately been a B2B affair. Patients didn’t have much say in the matter. Yet here we are,…

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Not Just Another Pretty Picture – Video Is Becoming One of the Strongest Tools for a Marketer.

August 17, 2015 - Marketing & Communications, Video Marketing - Tony Pezzulo - Senior Copywriter

Video has often been thought of as a way to make a website come to life. Well, it’s also breathing life into content marketing,…

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Hart Teams Up with Seafood Nutrition Partnership

August 11, 2015 - News - Mike Brice - Account Executive, Public Relations

MAUMEE, Ohio, August 11, 2015 – Hart, a full-service, Ohio-based marketing and advertising agency, has teamed up with a national nonprofit organization to improve…

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Helping Patients Decide Between the ER, Urgent Care, an After-Hours Clinic or a Doctor’s Office

August 7, 2015 - Health Care - Tiffany Vogel - Senior Copywriter

A high fever in the middle of the night. A possible broken bone. A cut that might need stitches. We’ve all been there, whether…

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Ensuring Your ER Is Top-Of-Mind When It Matters Most

August 6, 2015 - Health Care - Tony Pezzulo - Senior Copywriter

You created an award-winning marketing campaign for your ER. But that was a year ago, and since then you’ve been resting on your marketing…

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Three Keys to Establishing an Emotional Connection with Your Audience

July 2, 2015 - Social Media - Lisa Harst - Media Buyer/Social Media Specialist

As Zig Ziglar said, “People don’t buy for logical reasons. They buy for emotional reasons.” Buyers are heavily influenced by their emotions, even if…

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