Video has often been thought of as a way to make a website come to life. Well, it’s also breathing life into content marketing, email marketing, SEO, social and more. Not just because it’s eye candy – it improves brand affinity, customer relations and, best of all, marketing and sales results.
As marketers, we always talk about the importance of content, and you probably see the words “content marketing” everywhere you look. A recent study from MarketingProfs shows that 86% of marketers use content marketing in their organization, and it’s no surprise that social media is the leading channel. The study shows that 96% of marketers use social media posts for their content marketing, with the most successful marketers noting Facebook, Twitter and Instagram as the top three platforms.
Creating an advertising campaign for an ER isn’t necessarily brain surgery (thank goodness), but it’s not to be taken lightly either. Along with the PCP and OB/Gyn, your ER/urgent care is as important an entry point into your healthcare system as there is. One walk-in ER patient could become a heavy user of your system for years.