Take a look at the most effective brands on social media and you’ll notice a common thread – consistent messaging and branding. It’s part of what makes them so effective. Unfortunately, that’s not always the norm. We see marketers struggle with this all the time. The experience from one social network to another can often feel disjointed, which isn’t surprising. It’s difficult to present a cohesive message across all social platforms, because the strategies required to excel on each of these networks are very different.