At Hart, we truly enjoy working with a variety of clients. That said, we do specialize in a handful of industries, home products being one of them. And we’ve been curious about how consumers are going to spend their money in 2017 when it comes to home improvements. So, we reached out to people around the U.S. We think you’ll find the results valuable.
As marketers, we always talk about the importance of content, and you probably see the words “content marketing” everywhere you look. A recent study from MarketingProfs shows that 86% of marketers use content marketing in their organization, and it’s no surprise that social media is the leading channel. The study shows that 96% of marketers use social media posts for their content marketing, with the most successful marketers noting Facebook, Twitter and Instagram as the top three platforms.
Video has often been thought of as a way to make a website come to life. Well, it’s also breathing life into content marketing, email marketing, SEO, social and more. Not just because it’s eye candy – it improves brand affinity, customer relations and, best of all, marketing and sales results.