Here at Hart, we’re lucky to work with a wide variety of brands. We study and analyze consumer behavior and trends, putting that knowledge to use for our clients. It’s what drives our strategic leadership and defines the specialties within which we operate as an agency.
One of those specialities i...
March is when the Academy of Nutrition and Dietetics shines a light on the importance of eating right to control weight and prevent chronic disease.
So, as we observe National Nutrition Month®, this is a great opportunity for marketers to help connect their brands with consumers who want to make a...
On the surface, milestones look like a perfect opportunity to share a historical perspective of an event that happened 50, 100 or even 200 years ago. A business might recognize the day it was founded, or the year an iconic product was launched, for example. And it would be logical for those recognit...
They may turn to you, but only if they know you’re there for them.
For many consumers who are thinking about their health, the beginning of the year signals a new opportunity to take action. For those who have health concerns, and others who are simply ready to make a healthy change, the new year...
By now, you’ve probably formed opinions on millennials as a consumer group. (As you may know, it’s one of the most researched consumer groups in history.) I won’t attempt to guess what those opinions might be, but I wonder when they were last updated?
Maybe it’s time. Because, like all of us, mil...