Marc Paulenich has spent his career crafting strategies that influence campaigns and shift business planning in favor of critical thinking. Over the past few months Marc has toured the country speaking at conferences and with clients about preparedness and strategic planning in the year ahead. While...
For many prospective and current clients, the idea of having that big moment over social media can be extremely intoxicating. We all want to think we’re the ones creating the “viral moment.” But what happens when there’s a viral moment and you weren’t the one to start it? More so, what if the moment...
It has not been all that long since I was Director of Marketing at a healthcare organization that sold software and services directly to independent medical providers. Consider that for a second. Our target was an ever-shrinking audience, a community of doctors who essentially understood that their...
Merriam-Webster defines consumerism simply: the promotion of the consumer’s interests. And while the concept’s definition may feel straightforward, the implications of consumerism run much deeper than many realize.
In the mid-1990s, the internet unleashed what could be considered an information...
October is National Breast Cancer Awareness Month. I should know. I’ve battled the disease three times in the last decade.