By now, you’ve probably formed opinions on millennials as a consumer group. (As you may know, it’s one of the most researched consumer groups in history.) I won’t attempt to guess what those opinions might be, but I wonder when they were last updated?
Maybe it’s time. Because, like all of us, mil...
A September Saturday in a college town has an undeniable energy. It’s hard to walk down a sidewalk without being greeted by the smell of cheeseburgers grilling at a tailgate party. Or the fight song signaling a touchdown.
Some schools have years-long wait lists for season tickets, while others hav...
Video games. They’ve been with us since the late 1950s, believe it or not, although the first video game to gain widespread popularity was the tennis game, Pong, in the 1970s. Flash forward to today and video games are a $109 billion industry with more than 2 billion gamers across the globe. To put...
Video as an advertising tool has been around for nearly 80 years. The very first TV commercial for Bulova Watch Company, which was 10 seconds long and ran during a Brooklyn Dodgers game in 1941, stated simply, “America runs on Bulova time.”
Eight decades later, video remains the single most dynami...
Patients don’t want you to test their patience.
When Mercy Health Physician Partners came to us to help increase patients for both primary care and specialists, we started where we always start – research.
Before we dive in, we like to take a step back. It helps us get the lay of the land so the...