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Columbus, OH

43212

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Rick Carey – VP, Creative Director

They may turn to you, but only if they know you’re there for them.

For many consumers who are thinking about their health, the beginning of the year signals a new opportunity to take action. For those who have health concerns, and others who are simply ready to make a healthy change, the new year...

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Rick Carey – VP, Creative Director

By now, you’ve probably formed opinions on millennials as a consumer group. (As you may know, it’s one of the most researched consumer groups in history.) I won’t attempt to guess what those opinions might be, but I wonder when they were last updated?

Maybe it’s time. Because, like all of us, mil...

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Susan Degens – Vice President, Media

“Audience engagement” and “standard” should never be used in the same sentence.

Google the term “audience engagement” and see how many articles try to standardize which metrics matter most.

Conversations about audience engagement often connect with digital at some point. At Hart, we like to app...

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Brian Newberry – VP, Brand Leadership

There has been a seismic shift in channel planning for the home products category. Channel planning once consisted of mapping media and messages to specific touchpoints on a linear buying journey. The marketer’s role was to guide the customer through each stage and channel.

However, changes in con...

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Hart

Why are people making home improvements? And how do baby boomer, Generation X and millennial spending compare?

We recently conducted a national survey of more than 600 consumers to gain a better understanding of the home improvement landscape in 2017. We’ve been sharing our insights in recent blogs.

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