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University campus green spaceDecoration
Rick Carey – VP, Creative Director

On the surface, milestones look like a perfect opportunity to share a historical perspective of an event that happened 50, 100 or even 200 years ago. A business might recognize the day it was founded, or the year an iconic product was launched, for example. And it would be logical for those recognit...

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Women walking down pathDecoration
Rick Carey – VP, Creative Director

They may turn to you, but only if they know you’re there for them.

For many consumers who are thinking about their health, the beginning of the year signals a new opportunity to take action. For those who have health concerns, and others who are simply ready to make a healthy change, the new year...

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Man grocery shopping with boyDecoration
Rick Carey – VP, Creative Director

By now, you’ve probably formed opinions on millennials as a consumer group. (As you may know, it’s one of the most researched consumer groups in history.) I won’t attempt to guess what those opinions might be, but I wonder when they were last updated?

Maybe it’s time. Because, like all of us, mil...

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Couple with child on couch watching TVDecoration
Susan Degens – Vice President, Media

“Audience engagement” and “standard” should never be used in the same sentence.

Google the term “audience engagement” and see how many articles try to standardize which metrics matter most.

Conversations about audience engagement often connect with digital at some point. At Hart, we like to app...

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person online grocery shoppingDecoration
Rick Carey – VP, Creative Director

We have a theory that consumer purchasing behavior in the food category is evolving more rapidly than most people thought. While it’s certainly not a complete surprise, few people envisioned the growth of online grocery sales in the U.S. reaching an estimated $17.5 billion annually in 2018. That’s f...

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