BRANDING IN A MODERN ERA: CUSTOMIZATION, CONTENT AND CUSTOMER EXPERIENCE

With growing competition for students, a strong brand is more critical than ever. Yet, trust in advertising is fading. Traditional messaging has lost power through overuse. And, technology is helping potential applicants avoid your marketing altogether. This presentation helps you understand how customization, content and customer experience will help you overcome these challenges and help your brand stand out in a “sea of sameness.”

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