From OHL-Who?
to OHLQ.
We increased brand awareness, developed in-store, broadcast and social media experiences and relaunched OHLQ.com. In fact, the website saw a 90% increase in website traffic and 1.9 million new users.
90%
Increase in
Traffic
1.9M
New Users
Cocktail Videos. Handcrafted right in our own studio.
Serving as a creative playground, our in-house video production studio, The Social, helps us show off the unique properties of spirits. It’s a place where influencers, bartenders, and influencer bartenders drop in to mix up their latest concoctions on-camera so we can create content.
A LOOK AT OUR RECENT SPIRITS AWARDS
2023
MARCOM AWARDS
Platinum Award
2023
CSCA CREATIVE BEST
Award for Campaign
2023
AAF ADDY AWARDS
Judge’s Choice Award
Gold ADDY® Award
Silver ADDY® Award
Bronze ADDY® Award (2x)
2022
AAF ADDY AWARDS
Gold ADDY® Award
Silver ADDY® Award
Leading SPIRITS organizations Deserve SPIRITED leaders, too.
Brian Newberry
VP, Brand Leadership
Brian has 20+ years of account management, strategy and digital experience with Hart, Publicis, Doner and other regional agencies. He’s led client engagement with OHLQ, Brown Foreman, P&G, Caterpillar, and YUM!
KIRA CLIFTON
VP, Media & Analytics
In her nearly 20 years in Media & Analytics, Kira has led Food & Bev accounts domestically & globally, including Ohio Liquor, Kraft-Heinz and Olive Garden/Darden.
SCOTT HAUMAN
VP, Strategy & Innovation
20-year brand and retail strategy expert and former Chief Innovation Officer with the Omnicom Group Commerce, working with global launch teams at Belvedere, Hennessy, Armand De Brignac, Volcan Tequila, and Molson Coors.
Ohio Liquor Single Barrel Saturday saw double the impressions.
We also helped sell 82% of allocated single barrel product in one day utilizing paid and organic social, as well as in-store materials.