News

Three Keys to Establishing an Emotional Connection with Your Audience

July 2, 2015 - Social Media - Lisa Harst - Media Buyer/Social Media Specialist

As Zig Ziglar said, “People don’t buy for logical reasons. They buy for emotional reasons.” Buyers are heavily influenced by their emotions, even if…

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Three Steps to Maintaining a Consistent Brand Experience on Social Media

May 14, 2015 - Social Media - Lisa Harst - Media Buyer/Social Media Specialist

Take a look at the most effective brands on social media and you’ll notice a common thread – consistent messaging and branding. It’s part…

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How to Deepen Engagement Using Social Media

May 4, 2015 - Social Media - Lisa Harst - Media Buyer/Social Media Specialist

In March 2015, the American consumer spent $86 a day, according to the Gallup U.S. Consumer Spending report. That number is slooowly climbing from…

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Five Keys for Effective, Efficient Content Marketing

April 24, 2015 - Social Media - Lisa Harst - Media Buyer/Social Media Specialist

As marketers, we always talk about the importance of content, and you probably see the words “content marketing” everywhere you look. A recent study…

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Five Ways to Improve Your Brand Perception with Social Media

April 8, 2015 - Social Media - Lisa Harst - Media Buyer/Social Media Specialist

If someone could only see your social feed, how would they perceive your brand? What would they think or feel? Would they buy from…

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Five Steps to Sell More Stuff Using Social Media

March 25, 2015 - Social Media - Lisa Harst - Media Buyer/Social Media Specialist

The tried-and-true selling technique of getting to know your prospective clients and building meaningful relationships to move them toward purchase is as old as…

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