News

What exactly is the retailization of health care?

September 14, 2015 - Health Care - Tiffany Vogel - Senior Copywriter

Since World War II, health care has predominately been a B2B affair. Patients didn’t have much say in the matter. Yet here we are,…

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Helping Patients Decide Between the ER, Urgent Care, an After-Hours Clinic or a Doctor’s Office

August 7, 2015 - Health Care - Tiffany Vogel - Senior Copywriter

A high fever in the middle of the night. A possible broken bone. A cut that might need stitches. We’ve all been there, whether…

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Ensuring Your ER Is Top-Of-Mind When It Matters Most

August 6, 2015 - Health Care - Tony Pezzulo - Senior Copywriter

You created an award-winning marketing campaign for your ER. But that was a year ago, and since then you’ve been resting on your marketing…

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Healthcare Marketers: How Selling Convenience Can Help You Earn ER and Urgent Care Market Share

June 18, 2015 - Health Care - Tiffany Vogel - Senior Copywriter

Obviously, when it comes to health, patients want to make sure they’re getting the best possible care. So an ER/urgent care marketer’s most effective…

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Why You Should Market Clinical Competence, Not Gift Cards, When Marketing Your ER

June 17, 2015 - Health Care - Tony Pezzulo - Senior Copywriter

We all recognize the ER’s impact on patient volume within a healthcare system. The ER is the gateway – every patient walking through your…

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Three Things to Consider when Creating an Advertising Campaign for your ER

June 2, 2015 - Health Care - Tiffany Vogel - Senior Copywriter

Creating an advertising campaign for an ER isn’t necessarily brain surgery (thank goodness), but it’s not to be taken lightly either. Along with PCPs…

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