Hart is looking for a data-driven search manager to lead planning, research, optimization and reporting for client paid search campaigns, keep up with trends and changes in the search space, and create & deliver SEO recommendations.
The ideal candidate is a team player, able to support multiple accounts and act as a consultant for new business pitches. They have a strong search foundation, understanding both the strategic and functional aspects of Paid Search and SEO.
Responsibilities
- PAID SEARCH / SEM
- Own SEM campaign strategy, including keyword research, campaign & ad group structure, keywords, budget, and bid strategies
- Develop bid optimization processes and deliver benchmarks/performance forecasts
- Proactively recommend, execute and measure Paid Search campaign optimizations, including strategy & implementation of tactical recommendations
- Understand & implement tracking and measurements on campaigns to effectively measure & report on campaign performance such as creating conversions in Google Ads, Google Analytics, UTM parameters and placing in Google Tag Manager
- Develop ad copy based on competitive research, industry best practices and brand standards
- Implement ongoing testing to improve campaigns with methodologies like A/B testing & multivariate testing on ad copy and landing pages
- Consult on landing page conversion strategy and implementation and advising clients on landing page changes to improve performance
- Review performance trends in paid search accounts and develop insights and recommend changes based on data driven analysis
- Compile reports or advise on dashboard reports as needed to deliver campaign metrics to clients
- Leverage cross channel data to deliver optimization recommendations that will improve performance of primary client KPIs
- Responsible for budget tracking, budget optimizations and billing management in order to meet but never exceed approved budgets
- Manage & optimize major platforms like Google Ads & Microsoft Ads while recommending new platforms, betas or opportunities available in these engines
- ORGANIC SEARCH OPTIMIZATION / TECHNICAL SEO
- Research & recommend SEO keywords to use throughout clients’ websites and other digital marketing materials
- Work with content and marketing teams to design and implement content marketing strategies based on keyword research & client priorities
- Deliver recommendations to developers to ensure the website conforms to usability and mobility standards.
- Perform technical site audits and communicate website, server & back-end errors to development team
- Deliver recommendations to improve website speed on desktop, tablet and mobile devices
- Execute link building and link profile management activities including opening accounts, outreach, relationship building, link acquisitions, press releases, etc.
- Understand & optimize core Google SEO tools including Search Console & Google My Business
- Deliver social media recommendations (including hashtags, mentions, content, etc) to improve organic visibility
- Conversion Rate Optimization: optimize landing pages to improve conversion rates & other client-provided KPIs
- Make core technical SEO recommendations like title, meta tags, schema, alt attributes, etc
Requirements
- Bachelor’s degree in Marketing, Advertising or relevant work experience
- 3-5 years of search experience, spanning both Paid Search and SEO
- Agency experience preferred
- Significant Microsoft Excel skills with an understanding of pivot tables and vlookups
- Experience with Tableau or similar data analytics platform a plus
- Solid understanding of tracking, optimization and reporting tools available for use in paid search
- Strong grounding in campaign strategy and ability to articulate insights and answer questions from clients
- Understanding of search engine algorithms and ranking methods
- Experience with SEM & SEO industry programs such as Google Ads research tools, SEMRush, MOZ, and/or AhRefs
- Reporting & analytics proficiency in major platforms like Google Analytics, Google Data Studio & Tag Manager
- Knowledge of keyword research and data mining tools
- Comfortable analyzing high volumes of data on a daily basis
- Strong analytical skills and experience generating SEO reports
- Familiarity with A/B and multivariate experiments
HART
55+ years of delivering creative solutions for great clients
- 65 team members working for one common goal
- Strong salaries, benefits and perks
- Midwestern values that honor great thinking, great design and hard work
- Deliver projects that range from full branding with identities, names and ads to websites, apps and broadcast TV
- Know that every well-delivered solution starts with great knowledge
- Value empathy, integrity and involvement
- Recognized with numerous industry awards locally, regionally and nationally
- Believe good enough just isn’t good enough
Interested?
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