Connect

Let’s start a conversation. Call, email or share your information and you’ll be one step closer to a brand that’s Well Built and Well Delivered.

Media Planner/Buyer

Hart is looking for an analytical, digital-led Media Planner/Buyer, to join our growing team. This position will support our media directors in planning, and own the execution for our long list of clients. The ideal candidate will be a data-driven self-starter who’s eager to grow.

Responsibilities

  • Demonstrates industry knowledge and curiosity, staying on top of emerging trends, technologies, vendors and tactics
  • Team player, willing to wear multiple hats and be both a supporter and an owner of projects
  • Data-driven, seeking sources, synthesizing different streams of information and research to provide clear rationale for all decisions
  • Problem-solver mentality: identify new solutions or new approaches to ensure constant iteration and evolution of our processes and product, connected to business, consumer or industry insights
  • Develops an understanding of client/category, healthcare experience a plus
  • Collaborate with account, PR/Social and Creative teams to ensure a cohesive strategic plan
  • Use media resources/tools such as MRI/Simmons, Kantar, eMarketer, Nielsen & ComScore to pull: competitive, consumer data, marketplace insights, etc
  • Synthesize data to develop Target sizing, consumer journey/moments of receptivity, role of channel, budget allocation, KPI/metrics recommendation and performance estimates
  • Support directors in development of plan recommendation/client presentations
  • Manage budget, flowchart, IO & billing processes, ensuring buys meet spend, weight goals and hit KPI benchmarks
  • Develops cost estimates for planning scenarios
  • Own the vendor RFP and negotiation process – working with directors to develop clear evaluation criteria ensuring the media buy aligns to the strategy, targeting and is built to drive efficiency & effectiveness
  • Guide and/or manage all ad ops (tagging, trafficking, creative spec sheet development, etc), including pre- and post-launch QA, experience with Google Campaign Manager and Google Tag Manager a plus
  • Buy stewardship, including managing all makegoods and owning the monthly reporting across key accounts, reviewing the data and identifying key insights/optimizations
  • Responsible for keeping all buys updated in buying system (Strata), and monitoring performance/pacing across Digital, broadcast, and Print/OOH
  • Lead all post campaign reporting, actualizing and posting using Tableau, Google and various social media platforms
  • Serves as primary point of contact for media vendors
  • Serve a support role in developing in-house programmatic self-service offering
  • Provides input into larger brand, investment strategies (such as brand safety guidelines, Measurement and Learning Agendas and negotiation strategies)
  • Ability to help directors & Analytics team with attribution, media mix modeling, and ROI measurement

Requirements

  • Bachelor’s degree in marketing, advertising, communications, consumer insights or equivalent and 3+ years of related media buying experience
  • Direct experience in buying & reporting systems, such as GCM, Strata, Facebook, Google Ads
  • Digital buying experience required; Self-Service Programmatic experience a plus
  • Exceptional critical thinking and problem-solving initiative, with the ability to think unconventionally in proposing solutions
  • A proven ability to multi-task and manage deadlines
  • Strong attention to detail
  • Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms
  • Healthcare experience preferred but not required

HART

55+ years of delivering creative solutions for great clients

  • 65 team members working for one common goal
  • Strong salaries, benefits and perks
  • Midwestern values that honor great thinking, great design and hard work
  • Deliver projects that range from full branding with identities, names and ads to websites, apps and broadcast TV
  • Know that every well-delivered solution starts with great knowledge
  • Value empathy, integrity and involvement
  • Recognized with numerous industry awards locally, regionally and nationally
  • Believe good enough just isn’t good enough

Interested?

Sending...