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SHARON STEMEN

Manager, New Business Development

Esstemen@hartinc.com

T 419.893.9600 Ext. 161

F 419.893.9070

BRITTANY FULTON

Human Resources Leader

Ebfulton@hartinc.com

T 419.893.9600 Ext. 147

F 419.893.9070

Media Planner/Buyer

We’re looking for an analytical, cross-channel Media Planner/Buyer, to join our growing team. This position will support our media directors in planning and own the execution for our broad list of clients – crossing different categories and tactics. The ideal candidate will be a self-starter who’s eager to grow. While this role will oversee all channels, digital experience is a must – including understanding how to build audiences, develop bid strategies and deliver insightful reporting. We are open to filling this position in either of the Columbus or Toledo office locations.

Responsibilities

  • Demonstrates industry knowledge and curiosity, staying on top of emerging trends, technologies, vendors and tactics
  • Team player, willing to wear multiple hats and be both a supporter and an owner of projects
  • Data-driven, seeking sources, synthesizing different streams of information and research to provide clear rationale for all decisions
  • Problem-solver mentality: identify new solutions or new approaches to ensure constant iteration and evolution of our processes and product, connected to business, consumer or industry insights
  • Develops an understanding of client/category
  • Collaborate with account, PR/Social and Creative teams to ensure a cohesive strategic plan.
  • Use media resources/tools such as MRI/Simmons, Kantar, eMarketer, Nielsen & ComScore to pull: competitive, consumer data, marketplace insights, etc
  • Synthesize data to develop Target sizing, consumer journey/moments of receptivity, role of channel, budget allocation, KPI/metrics recommendation and performance estimates
  • Support directors in development of plan recommendation/client presentations
  • Manage budgets, flowcharts and support the billing process
  • Develops cost estimates for planning scenarios
  • Own the vendor RFP and negotiation process – working with directors to develop clear evaluation criteria ensuring the media buy aligns to the strategy, targeting and is built to drive efficiency & effectiveness
  • Guide and/or manage all ad ops (tagging, trafficking, etc)
  • Buy stewardship, including managing all makegoods and owning the monthly reporting across key accounts, reviewing the data and identifying key insights/optimizations
  • Manage budgets, ensuring buys meet spend, weight goals and hit KPI benchmarks
  • Responsible for keeping all buys updated in buying system (Strata), and monitoring performance/pacing across Digital, broadcast, and Print/OOH
  • Lead all post campaign reporting, actualizing and posting
  • Serves as primary point of contact for media vendors
  • Provides input into larger brand, investment strategies (such as brand safety guidelines, Measurement and Learning Agendas and negotiation strategies)

Requirements

  • Bachelor’s Degree in Advertising, Business or similar
  • 3+ years agency or related experience
  • Demonstrated attention to detail & organized
  • Strong analytical/mathematical skills
  • Working knowledge of media planning and buying process
  • Direct digital experience
  • Ability to multi-task and manage to deadlines

HART

50+ years of delivering creative solutions for great clients

  • 65 team members working for one common goal
  • Strong salaries, benefits and perks
  • Midwestern values that honor great thinking, great design and hard work
  • Deliver projects that range from full branding with identities, names and ads to websites, apps and broadcast TV
  • Know that every well-delivered solution starts with great knowledge
  • Value empathy, integrity and involvement
  • Recognized with numerous industry awards locally, regionally and nationally
  • Believe good enough just isn’t good enough

Interested?

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