MAUMEE, Ohio – Hart, a full-service, Ohio-based marketing and advertising agency, received a Silver National ADDY award for the ProMedica Urgent Care Integrated “We Treat You Well” Campaign. The award was announced Tuesday, June 7, at the National Award Show in Anaheim, California. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions.
This is the third level of ADDY competition the campaign has won. It earned the right to advance to the national competition by winning a Gold ADDY at the District Five AAF competition in March. The comprehensive campaign won a Silver at the local level.
“This campaign has been a huge success, and we’re thrilled to be recognized at the national level,” said Mike Hart, president /CEO of Hart. “It’s an excellent representation of the work we do here at Hart in that it showcases both strategic thinking and creative execution to deliver results for the client.”
The campaign introduced a new type of urgent care facility into a growing, and increasingly crowded, market. Touting such benefits as extended hours of operation, 30-minute lab results and call-ahead appointments via a new feature on ProMedica’s mobile app, it focused on quality and convenience.
District Gold ADDY winning entries are automatically advanced to the national competition. Selection of the most creative entry in each category is conducted through a scoring process in which a panel of judges – comprised of accomplished advertising creative professionals – evaluates all creative dimensions of every entry.
Hart is a full-service, Ohio-based marketing and advertising agency that has been in business for 51 years with offices in the Toledo area and Columbus. Ranked among the country’s top business-to-business marketing firms, Hart enables organizations to achieve greater customer relevance, recommendation and business results. Hart helps clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.
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