Advertising

The Ohio Lottery

After winning Ohio Lottery business, Hart celebrated by getting back to business with two campaigns. One for Mega Millions prompting people to play by asking “WUT R U W8ING 4?” And the other, a retail campaign for KENO to engage retailers, educate wait staff and encourage gamers.

Imagination Station

To launch Imagination Station as a brand, Hart created a look, a new logo and coordinated print, outdoor, radio and PR messaging to highlight the “wonder,” “captivation” and “fun” of science. The tagline capped it all: Pure Science. Pure Fun. As a result, 2009 attendance and membership sales exceeded all expectations.

Root Learning

Mercedes-Benz, Swarovski, Taco Bell and many other Fortune 500 firms have benefitted from Root’s unique, engaging and interactive learning methodologies.

Hart Associates has been fortunate to partner with them on many marketing endeavors, including a brand brochure targeting C-level management which won “Best of Show” at Toledo’s Crystal Awards.

TARTA

The Toledo Area Regional Transit Authority provides public bus and shuttle transportation. When gas hit $4 a gallon, we hit back with the “Fight Highway Robbery” campaign. A subsequent “Join The Movement” campaign included print ads, posters, banner ads, a new website, T-shirts and, of course, bus boards.

ProMedica

We’ve become well established as healthcare marketers, thanks in part to our relationship with ProMedica Health System, Northwest Ohio’s largest healthcare system. We are particularly proud of work we’ve done for ProMedica Hospice, ProMedica Cancer Institute and Jobst Vascular Center, and an ongoing campaign that focuses on individual regional hospitals in the system.

DePuy Orthopaedics

As a partner of this highly respected Johnson & Johnson company, it’s our job to articulate and demonstrate the intricacies of orthopaedic medical devices through trade ads, surgical technique literature, websites, online ads, direct mail and more. Care to talk hip implants? Advanced modularity? Polyethylene liners and hard bearing inserts? We can do that.

La-Z-Boy Incorporated

Product catalogs, annual reports, in-store displays, store signage systems, circulars, corporate communications videos – over the years, we’ve done all that and more for La-Z-Boy. And since we also handle the company’s consumer website, we don’t plan on reclining on our laurels anytime soon.

GenFlex Roofing Systems

The vivid orange and black theme we created for GenFlex marks a stark shift in appearance for the brand and distinguishes this leading supplier of single-ply roofing products from all competitors. That’s exactly why we wanted to carry it through from brochures, ads, POP materials and web pages, right down to product merchandising.

Interactive

La-Z-Boy Incorporated

Hart has partnered with La-Z-Boy on websites for Furniture Galleries^® stores, La-Z-Boy Kidz™ franchises and more. When revitalizing La-Z-Boy’s main consumer site in 2009, Hart oversaw planning and development, integrated an e-commerce platform and Google-based store locators, and made it easier for users to search and buy products online or in stores.

The Ohio Lottery

Being deluged with paperwork and an unreasonable deadline is reason enough to prompt anyone to play Mega Millions, but that doesn’t mean a friendly reminder from the Ohio Lottery isn’t in order. “WUT R U W8ING 4?” became the mega-million-dollar question. We asked it via Flash and rich media web banners, text messaging and widgets.

Impact Products

When Impact Products, a cleaning maintenance and safety supplies provider, wanted to “clean-up” their website, they came to Hart. We gave them a fresh, new look and added technologies to enhance overall usability. This makes it easier not only for consumers to search for products, but also for administrators to update those products.

TARTA

We restructured TARTA’s website to include a new look, enhance overall usability and to incorporate a content management system (CMS) that allows administrators to easily update important and critical information. Also new on the site are links to route maps, traffic updates, detours, news, mobile alerts and more.

Root Learning

Root’s unique learning applications, which help employees better understand and execute strategy, naturally lend themselves to our online branding efforts. Rootsofengagement.com and watercoolernewsletter.com – are just two examples of sites we’ve built from the ground up, including content planning, information architecture, user-experience design and development.

DePuy

Web experiences describing DePuy medical devices to orthopaedic surgeons and physicians must be concise, customer-centered and user-friendly. All sites for this prominent Johnson & Johnson company are comprehensive, ground-up rebuilds, featuring dynamic Flash animations, product animations, streaming media access and a number of ways to get support information.

ProMedica Health System

Among the half-dozen websites we’ve built for Northwest Ohio’s largest healthcare system are ProMedica’s corporate site, which is supported by a content management system for quick and easy updates, and a more targeted sports care site that features a Flash home page and directs potential patients to schedule appointments.

GenFlex Roofing Systems

We gave GenFlex a new look, then brought it to life online with a completely new interactive experience featuring quick access to technical data sheet downloads, new product updates and support for awards and incentive programs. We also provided Flash animations and a Flex-based media player for on-demand user training.

Public Relations

CBC (AMERICA) Corp.

CBC teamed up with Hart to help expand awareness of its parent company and its recently introduced CERES™ PVC-Free, Indelval Rubber and Salto Exceptional flooring brands. The key to our success? Editor meetings at several highly respected 2009 trade shows, which resulted in 44 placements in publications reaching nearly 600,000 readers.

Qualitative Research Consultants Association

QRCA is a leading network of qualitative researchers. And when Nissan used qualitative research to uncover valuable consumer insights, Hart not only bylined an article on Nissan’s success in Quirk’s Marketing Research Review, it made the cover – one of seven placements QRCA had in four publications during its first seven months working with Hart.

Regional Growth Partnership

RGP is instrumental in promoting economic growth in Northwest Ohio – particularly in solar energy. And Hart was instrumental in helping RGP use that experience as a model to talk to editors at major Ohio newspapers. Beyond raising the region’s visibility, these efforts helped RGP land a Cleveland Plain Dealer article, too.

Toledo Science Center

Responding to Hart-created print, radio and cable TV ads, Toledoans passed a levy issue allowing the Toledo Science Center, formerly known as COSI, to reopen its doors and reopen kids’ imaginations to the wonders of science. This despite the fact the levy issue represented a new tax for county voters.

GenFlex Roofing Systems

To help GenFlex pursue a fresh strategy in the commercial roofing industry, Hart united its PR, digital and advertising initiatives. The goal? Strengthen relationships with editors at key trade publications. The result? In one year, 43 print and online placements reaching almost 850,000 readers – a paid media equivalent of nearly $66,700.

Mystery Shopping Providers Association

Social media and scams initiatives designed to enhance MSPA’s credibility were just two ways Hart PR promoted mystery shopping as a customer satisfaction tool for consumer organizations. Within five years, more than 400 mystery shopping stories were developed and we created 175 million impressions in print and broadcast news media and influential trade pubs.

Video

Paramount Health Care

Paramount’s wide range of health insurance plans requires a wide range of targeted communications and flexible solutions, such as the 15-second TV campaign we created to carry both brand and product-specific messaging, and a direct mail piece for Paramount’s workers’ compensation subsidiary, which earned a Gold Aster Award for healthcare marketing.

Owens Community College

Owens Community College is a longtime client that regularly relies on our in-house TV production capabilities. Inviting prospective students to “taste success,” this campaign did so itself, helping Owens set a new enrollment record and launch the school into an era of unprecedented growth.

The Ohio Lottery

Many won’t play Mega Millions until the jackpot reaches over $80 million. So we asked, “WUT R U W8ING 4?” and reminded players that they could be just a dollar away from realizing their dreams, as our series of 15-second spots show.

Extreme Makeover: Home Edition

When Extreme Makeover: Home Edition came to help Toledo’s Frisch family, we were eager to help document the story. While the ABC TV show focuses on the family, our video crew was there gathering some 25 hours of footage for a 45-minute testament to the compassion of our community.

Toledo Mud Hens

Minor league baseball teams don’t always have major league production budgets. Fortunately, Hart’s video services department is in a league of its own. We captured the true Joy of Mudville™ in a series of 15-second spots featuring fanatic fans along with the team’s beloved mascot.

Calphalon

This popular national brand utilized our video services team to shoot and produce a TV commercial targeted to the cooking enthusiast on the Food Network. From soup to nuts, if you will, we handled every detail, from casting to lighting to editing to music production.

ProMedica Orthopaedic Institute

A large segment of the audience for ProMedica Orthopaedic Institute is young and athletic, 16-25 years old. So Hart created an edgy TV spot that featured upbeat music and real high school and college athletes in dynamic action. The key to cutting through the broadcast clutter? Speaking to the audience in an appropriate “voice.”

Media

Six Disciplines

Gary Harpst, CEO of Six Disciplines, sought our help in driving online sales of his book about small business excellence. Our strategy: Use cost-effective national media to engage business professionals researching business consulting options. Partnering with Google, we delivered nearly 18.4 million impressions and 5,735 click-throughs in just three weeks.

Certified Angus Beef® Brand

Targeting household shoppers in Norfolk and Cincinnati and restaurant owners and grocers nationwide, Hart first identified usage habits in target markets, then negotiated with all media to ensure maximum cost efficiencies. Our plans, including TV, radio, lifestyle print, online, outdoor and value-added promotions, delivered with two- and, sometimes, three-to-one cost value.

GenFlex Roofing Systems

This client’s positioning revolved around the superior support they offered roofing contractors, so we segmented message placement. We used inserts targeting distributors, positioned in front of full-page ads targeting contractors. Front-cover ads, belly-band wraps and aggressive online advertising also helped GenFlex Roofing Systems have one of its best sales years ever.