- Extreme
Makeover:
Home
Edition
- Toledo
Mud Hens
- Calphalon
TV Spot
- ProMedica
Health
System
- Paramount
Health
Care
- Owens
Community
College
- Calphalon
POP Video
Advertising
Root Learning
Mercedes-Benz, Swarovski, Taco Bell and many other Fortune 500 firms have benefitted from Root’s unique, engaging and interactive learning methodologies.
Hart Associates has been fortunate to partner with them on many marketing endeavors, including a brand brochure targeting C-level management which won “Best of Show” at Toledo’s Crystal Awards.
Tarta
The Toledo Area Regional Transit Authority provides public bus and shuttle transportation. When gas hit $4 a gallon, we hit back with the “Fight Highway Robbery” campaign. A subsequent “Join The Movement” campaign included print ads, posters, banner ads, a new website, T-shirts and, of course, bus boards.
ProMedica
A locally owned and nationally recognized organization which cares for more than 2.4 million patients annually, ProMedica has relied on us for everything from wall-to-wall campaigns to its annual report to an online tour of the new patient tower at The Toledo Hospital and Toledo Children’s Hospital.
DePuy Orthopaedics
As a partner of this highly respected Johnson & Johnson company, it’s our job to articulate and demonstrate the intricacies of orthopaedic medical devices through trade ads, surgical technique literature, websites, online ads, direct mail and more. Care to talk hip implants? Advanced modularity? Polyethylene liners and hard bearing inserts? We can do that.
La-Z-Boy Incorporated
Product catalogs, annual reports, in-store displays, store signage systems, circulars, corporate communications videos – over the years, we’ve done all that and more for La-Z-Boy. And since we also handle the company’s consumer website, we don’t plan on reclining on our laurels anytime soon.
GenFlex Roofing Systems
The vivid orange and black theme we created for GenFlex marks a stark shift in appearance for the brand and distinguishes this leading supplier of single-ply roofing products from all competitors. That’s exactly why we wanted to carry it through from brochures, ads, POP materials and web pages, right down to product merchandising.
Interactive
La-Z-Boy Incorporated
La-Z-Boy has been an important digital client for years. We created the company’s main consumer site, as well as Furniture Galleries® and La-Z-Boy Kidz™ sites that integrate numerous third-party enhancements, such as an e-commerce platform, Room Planner software and Google-based store locators.
Root Learning
Root’s unique learning applications, which help employees better understand and execute strategy, naturally lend themselves to our online branding efforts. Rootsofengagement.com and watercoolernewsletter.com – are just two examples of sites we’ve built from the ground up, including content planning, information architecture, user-experience design and development.
DePuy
Web experiences describing DePuy medical devices to orthopaedic surgeons and physicians must be concise, customer-centered and user-friendly. All sites for this prominent Johnson & Johnson company are comprehensive, ground-up rebuilds, featuring dynamic Flash animations, product animations, streaming media access and a number of ways to get support information.
ProMedica Health System
Among the half-dozen websites we’ve built for Northwest Ohio’s largest healthcare system are ProMedica’s corporate site, which is supported by a content management system for quick and easy updates, and a more targeted sports care site that features a Flash home page and directs potential patients to schedule appointments.
GenFlex Roofing Systems
We gave GenFlex a new look, then brought it to life online with a completely new interactive experience featuring quick access to technical data sheet downloads, new product updates and support for awards and incentive programs. We also provided Flash animations and a Flex-based media player for on-demand user training.
Image Integration Systems
IIS has developed cost-effective business process management systems for many industries. Hart worked directly with their in-house team to elevate their corporate image, develop a consistent look and feel across the site globally, and improve their user interface for a new content management system using cascading style sheet and template designs.
Public Relations
Toledo Science Center
Responding to Hart-created print, radio and cable TV ads, Toledoans passed a levy issue allowing the Toledo Science Center, formerly known as COSI, to reopen its doors and reopen kids’ imaginations to the wonders of science. This despite the fact the levy issue represented a new tax for county voters.
GenFlex Roofing Systems
We helped GenFlex pursue a fresh strategy in the commercial roofing industry by coordinating PR tactics with Hart media and advertising initiatives, and building strong relationships with editors at key trade publications. The result? Ideal advertising and editorial placement, quotes in feature stories and sales that went (ahem) “through the roof.”
Mystery Shopping Providers Association
Social media and scams initiatives designed to enhance MSPA’s credibility were just two ways Hart PR promoted mystery shopping as a customer satisfaction tool for consumer organizations. Within five years, more than 400 mystery shopping stories were developed and we created 175 million impressions in print and broadcast news media and influential trade pubs.
Video
Paramount Health Care
Paramount’s wide range of health insurance plans requires a wide range of targeted communications and flexible solutions, such as the 15-second TV campaign we created to carry both brand and product-specific messaging, and a direct mail piece for Paramount’s workers’ compensation subsidiary, which earned a Gold Aster Award for healthcare marketing.
Owens Community College
Owens Community College is a longtime client that regularly relies on our in-house TV production capabilities. Inviting prospective students to “taste success,” this campaign did so itself, helping Owens set a new enrollment record and launch the school into an era of unprecedented growth.
Extreme Makeover: Home Edition
When Extreme Makeover: Home Edition came to help Toledo’s Frisch family, we were eager to help document the story. While the ABC TV show focuses on the family, our video crew was there gathering some 25 hours of footage for a 45-minute testament to the compassion of our community.
Toledo Mud Hens
Minor league baseball teams don’t always have major league production budgets. Fortunately, Hart’s video services department is in a league of its own. We captured the true Joy of Mudville™ in a series of 15-second spots featuring fanatic fans along with the team’s beloved mascot.
Calphalon
This popular national brand utilized our video services team to shoot and produce a TV commercial targeted to the cooking enthusiast on the Food Network. From soup to nuts, if you will, we handled every detail, from casting to lighting to editing to music production.
ProMedica Health System
This brand spot, touting ProMedica Health System’s comprehensive care at every stage of life, was a collaboration between our video services team and a prominent outside production company (which shot the commercial). Editing and mixing was completed in our studio.
Media
Six Disciplines
Gary Harpst, CEO of Six Disciplines, sought our help in driving online sales of his book about small business excellence. Our strategy: Use cost-effective national media to engage business professionals researching business consulting options. Partnering with Google, we delivered nearly 18.4 million impressions and 5,735 click-throughs in just three weeks.
Certified Angus Beef® Brand
Targeting household shoppers in Norfolk and Cincinnati and restaurant owners and grocers nationwide, Hart first identified usage habits in target markets, then negotiated with all media to ensure maximum cost efficiencies. Our plans, including TV, radio, lifestyle print, online, outdoor and value-added promotions, delivered with two- and, sometimes, three-to-one cost value.
GenFlex Roofing Systems
This client’s positioning revolved around the superior support they offered roofing contractors, so we segmented message placement. We used inserts targeting distributors, positioned in front of full-page ads targeting contractors. Front-cover ads, belly-band wraps and aggressive online advertising also helped GenFlex Roofing Systems have one of its best sales years ever.