Advertising: TARTA

Toledo Area Regional Transit Authority (TARTA) has been our client since the late 1980s. They provide public transportation – bus lines and shuttle services – throughout the Metro Toledo area. They do us a great service too. They allow our creatives to stretch, imagination-wise, not unlike their passengers do, leg-wise.

When gas hit $4 a gallon, we hit potential riders with the “Fight Highway Robbery” campaign where gas pumps become “perps.”

A subsequent campaign invited Toledoans to “Join The Movement” – via print ads, posters, banner ads, a new website, T-shirts and, yes, bus boards.