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Making Dollars and Sense out of UX ROI

August 3rd, 2010, 0 Comment(s)

Welcome to reality.

Business Guy: Hey there Designer, build me a cool website that makes me lots of money!
UX Designer Person: Cool … Maybe we should do some user experience (UX) planning first.
Business Guy: What’s that?
UX Designer Person: We do a lot of research and planning to make sure that users attain their goals while your website does its job for your business.
Business Guy: How much does that cost?

Yeah, you’ve been there, haven’t you? In that meeting – trying to explain the importance of UX to someone only seeing dollar signs. Not sure what graph or chart to show next to try and convince them?

Ever thought that maybe you should show them dollar signs? It’s what they want, isn’t it?

But how? Quantifying UX into potential monetary figures may sound like a slippery task. How can you show the true value of UX in dollars and sense? Maybe it’s easier than you think.

Read More…

Hart Associates honored with six ADDY awards

February 26th, 2010, 0 Comment(s)

MAUMEE, Ohio – Hart Associates earned six awards at the 2010 ADDY Awards Show for work on behalf of its clients in the last year.

Hart won a Gold ADDY for its re-design of the La-Z-Boy Web site, www.lazboy.com.

 “The re-designed La-Z-Boy Web site is a true example of collaboration between Hart and the La-Z-Boy team. We’re proud of the acknowledgement it received, and we’re proud of the results it was able to generate for La-Z-Boy,” said Mike Hart, president and CEO at Hart.

Other awards included four Silver awards for Hart’s work on the ProMedica Health System Orthopaedic Institute television spot, the new Imagination Station brand, the Toledo-Lucas County Public Library annual report and the TARTA “Join the Movement” campaign. Hart also received a Bronze award for a postcard series developed with the Regional Growth Partnership.

“Each year, the ADDYs present the best of the best in creative design in the Toledo area,” said Mike Bell, vice president, chief creative officer at Hart. “We take pride in the work we do for our clients all throughout the year; receiving broader recognition at this annual event is an added bonus.”

The ADDYs are sponsored by the Advertising Club of Toledo. Gold and Silver awards automatically advance to the regional ADDY competition.

 Hart_Addys2010About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production, and graphic design.

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