Interactive: Root Learning

Our online branding efforts for Root – a creator of unique learning applications to help employees better understand and execute strategy (for clients like Pepsi and Holiday Inn) – often include developing digital assets for their pieces of intellectual property. For instance, rootsofengagement.com is dedicated to promoting a book by Root’s CEO, Jim Haudan. It provides information and rich media tools as a partner site.

Another site, watercoolernewsletter.com, is Root Learning’s “e-zine,” positioning them as a thought-leader in the marketplace while providing relevant content for users. It’s a companion site to Root’s existing printed newsletter (or “p-newsletter,” as traditionalists refer to it).

Our web team built both sites from the ground up, including content planning, information architecture, user-experience design and development.