Over the past few years many aspects of the video production industry have been redefined. The way we shoot, edit and even think about projects have all been effected. And in the process I think certain language has taken on new meaning. I’m talking specifically about the phrase “broadcast quality.” It’s a term we all know, and I’m sure we all have used (I know I have). Most often we use this phrase to describe cameras, edit suites, etc. But what does it really mean today?

Broadcasting isn’t exclusive to over-the-air or cable television anymore. When a video racks up millions of hits on YouTube it’s hard to argue against the power of the Internet. Anyone can distribute a video very easily, and even the most popular vary in production value a great deal. So what does this mean? Allow me to use another cliché, content is king. You’ve heard it before, but it’s true. Without a solid concept or quality idea, no one will watch your video.

Take a look at these two examples that are extreme opposites in terms of production value, but have been viewed by millions.

“This Too Shall Pass” OK Go music video – The band OK Go takes simple household objects to develop a concept that is anything but simple. Something like this takes a great deal of planning, but the end result is creative and entertaining. OK Go is very good at this, check out some of their other videos if you like this one.

“Charlie Bit My Finger – Again!” – It’s simple, but it captures a moment that most of us can relate to, a pesky younger sibling. And Charlie’s mischievous laughter tops it off, so we watch.

It doesn’t matter if you shoot a video with a cell phone or a $50k “broadcast quality” camera, there must be something in it for people to watch. To me, quality is relative to the idea, and broadcast is reflective of the number of people that view the end product. The phrase “broadcast quality” has become less about the equipment and more about the idea and the talent that makes it all happen.