PR: QRCA

Qualitative Research Consultants Association is a leading network of qualitative researchers whose passion, creativity and vast experience help clients realize the power of this discipline and how it can be used to uncover valuable consumer insights and behaviors.

So when a big name like Nissan uses qualitative research to determine how consumers translate the attributes and core values of the Infiniti brand into meaningful associations with their own core values, this is big news!

After only two months of working with QRCA, not only did Hart Associates byline an article on Nissan’s success in Quirk’s Marketing Research Review, the story also made the front cover. One of the industry’s leading publications, Quirk’s exposure helped promote this viable research tool to a huge audience of potential research buyers, further cementing QRCA’s place on the top rung of the proverbial ladder for qualitative research authorities. In fact, in the first seven months of working with Hart Associates, QRCA enjoyed seven media placements in four different publications.