Video: ProMedica Health System
When Hart Associates was presented with the opportunity to promote ProMedica’s first Orthopaedic Institute, we jumped at the chance to create a campaign to help ProMedica Health System “own” the orthopaedic market.
A large segment of the audience is young and athletic, 16-25 years old with parents as key influencers and decision makers. Our theme to reach the target group: “You live to (blank), we live to keep you doing it.” The key to making it work: speaking to this audience in the appropriate voice.
Hart created edgy, attention-grabbing TV spots that featured very upbeat music and showed real high school and college athletes in action, doing what they live to do. The message: ProMedica Orthopaedic Institute has everything young athletes need to help stay off the bench and in the game where they belong.
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