Advertising: ProMedica Health System

Hart Associates has become well established as healthcare marketers, thanks in part to our long relationship with ProMedica Health System, Northwest Ohio’s largest healthcare system. A locally owned and nationally recognized organization which cares for more than 2.4 million patients annually, ProMedica has relied on us for everything from wall-to-wall campaigns to its annual report to an online tour of the new patient tower at The Toledo Hospital and Toledo Children’s Hospital.

We’re particularly proud of four very meaningful campaigns. The first was for ProMedica Hospice. The next was the “I Will” cancer campaign, where those two words became the mantra for patients and ProMedica staff alike.

A third campaign that allowed us to flex our creative muscles (we never miss a chance to speak in anatomical terms) was for Jobst Vascular Center. The message: you don’t have to search far and wide for world-class vascular care, because it’s right here in your own backyard. But as any good healthcare marketer knows, it’s not just what you say, it’s how you say it.

Finally, our regional hospital campaign was designed to build consumer awareness of each hospital’s services, along with the benefits of being a member of ProMedica Health System. And who better to tell the tale than hospital patients themselves? We photographed these individuals in places easily recognized by our target audience to not only illustrate the importance of being connected with each other as humans, but the importance of having access to life-saving treatments and procedures through a community hospital connected with ProMedica Health System.