Video: Paramount Health Care
Paramount’s wide range of health insurance plans requires a wide range of targeted solutions – on the air, on the web, in print, in the mail – to members, not-yet-members, physicians and a number of other internal and industry-partner audiences.
Work of special note has included a flexible 15-second TV campaign promoting both brand and product-specific messaging, and a direct mail piece for Paramount’s workers’ compensation subsidiary, which earned a Gold Aster Award for health care marketing.








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