MAUMEE, Ohio, May 16, 2013 – Hart’s healthcare advertising campaign on behalf of ProMedica has been nationally recognized with two prestigious awards.

The campaign for ProMedica Toledo Children’s Hospital titled “Imagine That” was selected as one of only eight Judge’s Choice Awards out of 3,000 entries in the 2013 Aster Awards Program. The campaign included print, outdoor, online and radio advertisements featuring children imagining themselves as super heroes, astronauts, princesses or firefighters while at the region’s only full-time children’s emergency center. The campaign shows the hospital’s ability to help children think positively even in emergency situations.

Judge’s Choice Awards are presented to Division winners receiving a perfect score from the judges. Entries are judged by a panel of design and healthcare marketing professionals based on creativity, layout/design, typography, production, quality and overall effectiveness. By winning this award, the ProMedica campaign will also be featured in the next issue of Marketing Healthcare Today magazine.

The same campaign also won a Gold award in this year’s Annual Healthcare Advertising Awards Competition. In its 30^th year, the competition received nearly 4,000 entries, making it the largest healthcare advertising awards competition and one of the 10 largest of all advertising awards programs. Campaigns were judged based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

“We are proud to have been a part of this special healthcare advertising campaign that showcases the services of ProMedica Toledo Children’s Hospital,” said Mike Hart president and CEO at Hart. “For this campaign to stand out and receive two high-level awards at the national level is a reflection of our team’s efforts to create a unique and thoughtful message that catches the attention of local parents and effectively educates them about the benefits of the children’s ER.”

About Hart
Hart is northwest Ohio’s largest integrated marketing communications agency working with clients nationally to build High Stakes Brands™. Ranked among the country’s top business-to-business marketing firms, Hart enables organizations to achieve greater customer relevance, recommendation and business results. For nearly 50 years, Hart has helped clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.

MAUMEE, Ohio, May 2, 2013 – State business is staying in the Toledo area with a new contract for marketing services for the Ohio Lottery Commission.

Hart, northwest Ohio’s largest integrated marketing communications firm, was again selected as one of just three marketing firms across the state to provide a variety of marketing and advertising services for the Ohio Lottery.

The contract calls for Hart to oversee several statewide product campaigns and annual programs for the Ohio Lottery. Work will include strategy, messaging, creative development, content development, media buying, digital design and dealer communications.

These efforts will help the Ohio Lottery to grow its player base and meet several marketing objectives. The two-year contract begins July 1, with renewal options of up to four years.

“We’re proud to represent northwest Ohio at the state level,” said Marc Paulenich, senior vice president, strategy and COO at Hart. “The deep understanding we have developed of the Ohio Lottery’s business and customer has consistently helped us advance its efforts statewide. That knowledge was apparent throughout the selection process, and it’s what gives us confidence in our ability to develop exciting and effective new campaigns in the years to come.”

Hart earned the contract based on several business characteristics, including the success of its previous work with the Ohio Lottery. First entering into a state contract in 2009, Hart has helped the Ohio Lottery with game promotions, contributing to a 30 percent year-over-year increase in sales for the KENO game. Hart also supported campaign development for Instant Playbook Tickets, the re-launch of Kicker for Classic Lotto, and the development of all interactive How To Plays on the Ohio Lottery’s website.

About Hart
Hart is northwest Ohio’s largest integrated marketing communications agency working with clients nationally to build High Stakes Brands™. Ranked among the country’s top business-to-business marketing firms, Hart enables organizations to achieve greater customer relevance, recommendation and business results. For nearly 50 years, Hart has helped clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.

MAUMEE, Ohio, April 11, 2013 – Hart, northwest Ohio’s largest integrated marketing communications firm, has been awarded five bronze awards in the prestigious 34^th Annual Telly Awards for its online and TV video productions.

This year’s awards maintain a new tradition of earning Telly Awards for the agency, which has won at least three Tellys each of the last several years it participated. With nearly 30 years of experience, Hart’s growing, in-house video production department has worked within the firm’s integrated team of account executives, creative directors and other departments to deliver the brand for a client more seamlessly.

The Telly Awards honor the finest film and video productions; groundbreaking web commercials; videos and films; and outstanding local, regional and cable TV commercials and programs. Judges score entries on a performance scale, and winning entries are awarded as silver or bronze. More than 12,000 national and international entries are submitted annually.

Hart received 2013 Telly Awards for the following video productions:

• “I Will Not Let Cancer Define Me” TV campaign for ProMedica
• “PowerReclineXR+” video for La-Z-Boy
• “Return of the Kicker” TV campaign for Ohio Lottery
• “Icons” TV spot for Lima Memorial Health System
• “Beyond the Call” video for Owens Community College

“It is a remarkable achievement to have our team recognized among the most respected agencies in the world, earning five Telly Awards this year,” said Mike Hart, president and CEO at Hart. “This validates the high standard of merit in our relationships with clients and serves as a testament to our dedication, creativity and skill in not only producing innovative video work, but also providing effective measurable results for our clients.”

Hart’s video productions for clients communicate many messages, including new product launches, customer service, how to, business-to-business promotions, sales training and corporate communications. From 15-second spots to 15-minute videos, Hart partners with its clients to create a message that works for its audience, whether the videos are intended to go online, on TV or for internal communications.

Hart is northwest Ohio’s largest integrated marketing communications agency working with clients nationally to build High Stakes Brands™. Ranked among the country’s top business-to-business marketing firms, Hart enables organizations to achieve greater customer relevance, recommendation and business results. For nearly 50 years, Hart has helped clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.

MAUMEE, Ohio, March 27, 2013 – Hart has been nationally recognized as one of the top business-to-business advertising agencies by BtoB Magazine for the ninth consecutive year.

The Top Agencies 2013 list recognizes the best small, midsize, large and interactive agencies nationally. Selection criteria include innovative work, expanded service capabilities, revenue growth, new client wins and the percentage of total business that’s business-to-business (Hart’s was about half last year).

“It is a great honor to have received this award for nearly a decade running,” said Mike Hart, president and CEO at Hart. “This is a testament to our commitment to walk a mile in the shoes of B2B marketers – truly understanding their business as well as their consumer. This degree of insight allows us to build strategy closely aligned with businesses’ goals and objectives, while crafting communications that connect with and engage their consumers. It’s an approach that not only wins awards, but also gets results.”

Hart was awarded this distinction based in part on results they were able to achieve on behalf of some key B2B clients in 2012. This included work with a global building products manufacturer to strengthen its dealer network and drive additional sales; a nuclear pharmaceuticals company to communicate its brand and the benefits of its products to hospital systems and healthcare providers; and a global auto parts supplier to redesign its website to more effectively sell parts and systems to major auto manufacturers.

Hart is northwest Ohio’s largest integrated marketing communications agency working with clients nationally to build High Stakes Brands™. Hart enables organizations to achieve greater customer relevance, recommendation and business results. For nearly 50 years, Hart has helped clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.

MAUMEE, Ohio, Feb. 5, 2013 – An advertising campaign for ProMedica by Hart, northwest Ohio’s largest integrated marketing communications firm,  has been nationally recognized by The Cancer Awareness Advertising Awards Program.

Hart’s healthcare advertising campaign on behalf of ProMedica, titled “I Will Not Let Cancer Define Me,” won Bronze in the 2012 “Total Advertising Campaigns” category.

The campaign focuses on telling the stories of determined cancer survivors to show their journey and how ProMedica Cancer Institute provided help along the way. These stories represent thousands of people who have turned to ProMedica. Hart’s creative and sensitive approach to marketing and advertising cancer awareness communicates ProMedica’s key message that it is not just treating cancer, but treating people with cancer.

“This campaign has special meaning for our team because of the personal relationships we all developed with those who were featured in this campaign – the patients,” said Mike Hart, president and CEO at Hart. “We’re proud that this campaign honored those patients, emphasized our client’s successes and even received national recognition from the CAA Awards.”

The CAA Awards is an annual contest allowing entries from all over the country designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in cancer awareness marketing and advertising. Winning entries are judged by a diverse panel of experts. The CAA Awards is hosted by Marketing Healthcare Today and Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 20 years.

About Hart
Hart is northwest Ohio’s largest integrated marketing communications agency working with clients nationally to build High Stakes Brands™. Ranked among the country’s Top 50 business-to-business advertising agencies, Hart enables organizations to achieve greater customer relevance, recommendation and business results. For nearly 50 years, Hart has helped clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.