MAUMEE, Ohio, May 16, 2013 – Hart’s healthcare advertising campaign on behalf of ProMedica has been nationally recognized with two prestigious awards.
The campaign for ProMedica Toledo Children’s Hospital titled “Imagine That” was selected as one of only eight Judge’s Choice Awards out of 3,000 entries in the 2013 Aster Awards Program. The campaign included print, outdoor, online and radio advertisements featuring children imagining themselves as super heroes, astronauts, princesses or firefighters while at the region’s only full-time children’s emergency center. The campaign shows the hospital’s ability to help children think positively even in emergency situations.
Judge’s Choice Awards are presented to Division winners receiving a perfect score from the judges. Entries are judged by a panel of design and healthcare marketing professionals based on creativity, layout/design, typography, production, quality and overall effectiveness. By winning this award, the ProMedica campaign will also be featured in the next issue of Marketing Healthcare Today magazine.
The same campaign also won a Gold award in this year’s Annual Healthcare Advertising Awards Competition. In its 30th year, the competition received nearly 4,000 entries, making it the largest healthcare advertising awards competition and one of the 10 largest of all advertising awards programs. Campaigns were judged based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
“We are proud to have been a part of this special healthcare advertising campaign that showcases the services of ProMedica Toledo Children’s Hospital,” said Mike Hart president and CEO at Hart. “For this campaign to stand out and receive two high-level awards at the national level is a reflection of our team’s efforts to create a unique and thoughtful message that catches the attention of local parents and effectively educates them about the benefits of the children’s ER.”
Hart is northwest Ohio’s largest integrated marketing communications agency working with clients nationally to build High Stakes Brands™. Ranked among the country’s top business-to-business marketing firms, Hart enables organizations to achieve greater customer relevance, recommendation and business results. For nearly 50 years, Hart has helped clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.