Hart’s approach to marketing is straightforward: we jump in with both feet so you can put your best foot forward. Not only do we conduct the necessary research to find the insight that will uniquely position your brand, we do it in a way you won’t find anywhere else.

That’s because we collaborate right from the get-go with clients and their consumers. We figure out who’s engaged with your brand, who isn’t and why. Then we roll up our sleeves. All of us – planning, creative, interactive, digital, media, social media, account, broadcast, production and PR – and figure out how, where and when to speak to people in a language they’ll understand and find engaging.

This is especially important for the brands and industries that make up our key verticals:

• Healthcare, where lives and personal well-being are at stake. But legislative requirements are critical concerns, as well.
• Professional services, where the relationships are B2B and target audiences can be very specialized and multitiered.
• High-ticket retail – furniture, for example. Here, purchase decisions are not spur-of-the-moment. That makes consumer cultivation and strategic sales training all the more important.
• Manufacturing, where extreme trust is required between supplier and buyer, and partnerships are built on a foundation of industry-specific knowledge.

Ultimately, our awareness translates into actionable collaboration:

• Connections are carefully timed and coordinated, assuring synchronized progress.
• Balance is maintained between emotion and logic to optimize audience engagement.
• Multiple touchpoints – above and below the line – help to maximize the brand’s influence.
• Social networks are tapped heavily for insights on purchase decision-making.

Add it all up and you’ll find we’re exceptionally nimble when it comes to changing trends, timelines and budgets and have the expertise to back it up. It makes for advertising that’s not only creative (and quite often award-winning), but gets results.